We create dreams, not plastic pieces!

The company

Cicaboom s.r.l. is an Italian company specialized in the creation, production and sell of toysand editorial and entertainment productsfor kids.

Cicaboom’s missionis to create high quality timeless toys, in a narrative universe, able to make children dream.

Our history

  • In 2016

    TPG

    It enters the TPG group. Holding with production sites and commercial offices based in Europe and Asia.

    TPG

    In 2016

    It enters the TPG group. Holding with production sites and commercial offices based in Europe and Asia.

    2016

  • End of 2016

    Letrabots

    The owned brand Letrabots was born, product killer and also company Asset.

    Letrabots

    End of 2016

    The owned brand Letrabots was born, product killer and also company Asset.

    2016

  • 2017

    Successful products

    Creation of different successful products, by reinventing licesings or creating owned brands.

    Successful products

    2017

    Creation of different successful products, by reinventing licesings or creating owned brands.

    2017

  • 2018

    International market

    Expansion to international markets with different distribution agreements.

    International market

    2018

    Expansion to international markets with different distribution agreements.

    2018

  • 2019

    Entertainment

    Acquisition of shares of the production house MOBO: the Letrabots enter the entertainment world (web series, TV)

    Entertainment

    2019

    Acquisition of shares of the production house MOBO: the Letrabots enter the entertainment world (web series, TV)

    2019

  • Beginning of 2020

    Multicountry e-shop

    E-shop opening in differents countries, such as Spain, Portugal and France.

    Multicountry e-shop

    Beginning of 2020

    E-shop opening in differents countries, such as Spain, Portugal and France.

    2020

  • 2020

    TV Series

    The Letrabots become a TV series on K2.

    TV Series

    2020

    The Letrabots become a TV series on K2.

    2020

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Letrabots

Cicaboom is the owner of Letrabots brand, toy letters that can be transformed in robots. 

More about Letrabots

Letrabots, born at the end of 2016 and Cicaboom's strength, is not just a tot brand but also company property, built through the creation of storytelling that exploits different communication channels: comics, web series, social media and TV mini series on the main kids channels. 

Marvel

Since 2017, Cicaboom is licensee of Marvel brand in Italy and since 2019 in Spain, Germany, France, UK and Russia.

More about Marvel

Alongside Marvel, Cicaboom is developing new product lines, for heterogeneous targets that surpass the toy dimension and enter the pop-culture product trends.

Products

Cicaboom’s know how is based in Italy, taking advantage of Italians and Asian supplier depending on the market category, with the aim of reaching more and more country with their products. 

More about products

The company strongly believes in Reserach & Development and re-invests most of the profits in this area. Our two offices, in Italy and in Asia, are in a continuous ferment and work with a strong synergy, eliminating  cultural and geographical boundaries.

Aware of the delicate target the products Address, our Quality office chooses the supplirei through a rigido selection process, testing and approving the final products in order to obtain the highest quality and safety levels.

Cicaboom is also a hotbed of talent, it's a liquid company, and proud to be. Every professional who works in and for Cicaboom has been selected on the basis of his/her creativity but also of his/her problem solving and organization ability.