We create dreams, not plastic pieces!

The company

Cicaboom s.r.l. is an Italian company specialized in the creation, production and sell of toys and editorial and entertainment products for kids.

Cicaboom’s missionis to create high quality timeless toys, in a narrative universe, able to make children dream.

Our history

  • In 2016

    TPG

    It enters the TPG group. Holding with production sites and commercial offices based in Europe and Asia.

    TPG

    In 2016

    It enters the TPG group. Holding with production sites and commercial offices based in Europe and Asia.

    2016

  • End of 2016

    Letrabots

    The owned brand Letrabots was born, product killer and also company Asset.

    Letrabots

    End of 2016

    The owned brand Letrabots was born, product killer and also company Asset.

    2016

  • 2017

    Successful products

    Creation of different successful products, by reinventing licesings or creating owned brands.

    Successful products

    2017

    Creation of different successful products, by reinventing licesings or creating owned brands.

    2017

  • 2018

    International market

    Expansion to international markets with different distribution agreements.

    International market

    2018

    Expansion to international markets with different distribution agreements.

    2018

  • 2019

    Entertainment

    Acquisition of shares of the production house MOBO: the Letrabots enter the entertainment world (web series, TV)

    Entertainment

    2019

    Acquisition of shares of the production house MOBO: the Letrabots enter the entertainment world (web series, TV)

    2019

  • Beginning of 2020

    Multicountry e-shop

    E-shop opening in differents countries, such as Spain, Portugal and France.

    Multicountry e-shop

    Beginning of 2020

    E-shop opening in differents countries, such as Spain, Portugal and France.

    2020

  • 2020

    TV Series

    The Letrabots become a TV series on K2.

    TV Series

    2020

    The Letrabots become a TV series on K2.

    2020

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Letrabots

Cicaboom is the owner of Letrabots brand, toy letters that can be transformed in robots. 

More about Letrabots

Letrabots, born at the end of 2016 and Cicaboom’s strength, is not just a tot brand but also company property, built through the creation of storytelling that exploits different communication channels: comics, web series, social media and TV mini series on the main kids channels.